Henry Ford said 100 years ago, “Obstacles are [...]]]> “This is the story of a remarkable American company on a mission to help build the future it sees possible – to offer hope where there is today only fear, to offer solutions in a world too often focused only on the challenges which loom on the horizon.

With more than a century of progress behind them, a dedicated army of designers and engineers – thinkers, dreamers and doers scattered throughout the globe – stand focused with one mission in mind: to Go Further. That is exactly the Future According to Ford.”

“Between price and volume, we’ll sort out [...]]]> FROM BLOOMBERG:  Ford can’t make enough Fusions to outsell the Camry, the top car in the U.S. for the past decade, according to researcher IHS Automotive. Instead, with Fusion, Mulally is aiming for a balance between commanding top dollar for each car and selling a lot more of them.

“Between price and volume, we’ll sort out the right mix,” Jim Farley, Ford’s global marketing chief, said in an interview. “I don’t think we’re very enamored with being No. 1 just to be No. 1. We’re much more enamored with getting the right price point and the right kind of people to buy the car.”

Ford’s approach with Fusion stands in contrast to the industry’s quest for sales crowns.  MORE»

Now, six years into a comeback from near collapse, the automaker has a new slogan that underscores confidence that its [...]]]>  FROM REUTERS: A history of Ford Motor Co could be told with the succession of slogans it has used over the decades – some remembered within the company as rallying cries, some more as punch lines.

Now, six years into a comeback from near collapse, the automaker has a new slogan that underscores confidence that its recovery is almost complete: “Go Further.”

For an automaker with 166,000 workers worldwide and a history of riding boom into bust, the slogan is intended in part as a warning against complacency after three years of profits, executives say. MORE»

Two British businessmen have resurrected the single-seater Peel P50, the car listed in the Guinness Book of World Records as the smallest production car ever made.

The three-wheeled single-seater, famously driven through the corridors of the BBC by Top Gear presenter Jeremy Clarkson, is being [...]]]>  THE SYDNEY MORING HERALD:  The world’s smallest car is making a comeback.

Two British businessmen have resurrected the single-seater Peel P50, the car listed in the Guinness Book of World Records as the smallest production car ever made.

The three-wheeled single-seater, famously driven through the corridors of the BBC by Top Gear presenter Jeremy Clarkson, is being revived in a small production run of just 25 units.

 The company is also building a limited 25-car run of the diminutive bubble-top two-seater, the Trident. Only 50 P50s and 45 Tridents were made in the 1960s and the new owners, car enthusiasts Gary Hillman and Faizal Khan, claim that original models sell for as much as $150,000. The pair is hoping to develop a merchandise business to capitalise on the retro appeal of the quirky runabouts. MORE»