Reviving Saab: An uphill battle

FROM CNN MONEY:  The latest chapter in the all-but-quixotic effort to revive Saab cars by its new owners played out this week with the media launch of the Saab 9-5 Aero.

That Saab has survived at all while other, better known GM brands — Hummer, Pontiac, and Saturn — collapsed during the GM bankruptcy is a testimony to either dumb luck or sheer stubbornness.

Now the automaker faces the equally daunting task of reestablishing itself as a legitimate competitor in the luxury space after halting production and advertising for months — and thus nearly vanishing from the consciousness of potential customers. MORE»