FROM BUSINESSWEEK: Bayerische Motoren Werke AG is renewing its push to convince U.S. consumers that a built-to- order vehicle is worth the wait, challenging Americans’ penchant for instant gratification.
The world’s largest maker of luxury cars will introduce a new X3 sport-utility vehicle early next year. Before the launch, BMW is preparing to get dealers on board to help promote options such as a $185 iPod adapter and a $1,350 panoramic moonroof.
Built-to-order vehicles, which can help manufacturers reduce costly inventory and ward off discounting, are rare in the U.S., with Toyota Motor Corp.’s Lexus saying 2 percent of its monthly deliveries are pre-ordered. In Germany, every other BMW sold is customized. MORE»
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