Ferrari's F1 car at this weekend's Spanish Grand Prix, above, has been stripped of the barcode, paid for by Philip Morris, which used to appear on the team's livery. Associated Press (top); Reuters (bottom)
FROM REUTERS: Ferrari removed a controversial bar code livery from their Formula One cars on Thursday after suggestions that it represented subliminal advertising for cigarette sponsor Marlboro.
“Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix,” the sport’s most successful team said in a statement at the Spanish race.
“This decision was taken in order to remove all speculation concerning the so-called “bar code” which was never intended to be associated to a tobacco brand. MORE»
Lame. Makes me want to smoke a Marlboro.