No longer ‘like a rock’: GM dumps Chevy ad agency after 91 years

FROM THE AP: General Motors has replaced the advertising agency that brought you such memorable campaigns as “See the USA in Your Chevrolet” and “Like a Rock” after more than 90 years of work.

Campbell-Ewald, headquartered in the Detroit suburb of Warren, will be phased out of the Chevrolet account during the next few months, replaced by Publicis Worldwide, which is part of French advertising company Publicis Groupe SA.

GM spokeswoman Cristianna Vazquez would not give a reason for the move, but GM executives in recent months have stated publicly that they were unhappy with the company’s advertising and marketing. MORE»