FROM ASSOCIATED PRESS: New ads for troubled automaker Toyota Motor Corp. are skipping the apologies and easing back into sales pitches — too soon, some say.
The campaign pushes the idea that Toyota customers remain loyal, even as the company faces congressional inquiries and some reports that its repairs may not fix the problem.
The new campaign, by Toyota’s main ad agency Saatchi & Saatchi, emphasizes what Toyota says are real satisfied buyers testifying that they still feel safe in their new Toyotas even after weeks of revelations about accelerator problems. MORE»
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