Red Bull is excited about return of the Montreal Grand Prix in 2010, so they sent their Scuderia Toro Rosso F1 team and driver Sébastien Buemi for a celebratory winter drive – on a frozen lake in northern Quebec. And man, that dive looks severely bumpy.
And, let’s be honest, Red Bull is a certified genius when it comes to viral marketing and that’s exactly what that is. I’m okay with it, I’m an easy target. Now you check it out.
Video one shows the final polished commercial and video 2 shows raw behind the sense clips and a short interview with Sébastien.
[YouTube clip 1 ; YouTube clip 2]
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