FROM THE STREET: A recent study has delivered a rather surprising result: Ford is overtaking Toyota in “perception of quality.”
What’s more, the study was conducted even before Toyota’s unprecedented halt in sales and production of popular U.S. vehicles.
The study, by Bandon, Ore.-based CNW Market Research, asked 150,000 new-car shoppers how well they perceived the quality of cars from 36 brands on a scale of 1 to 10. The study showed that Toyota and Honda have ranked #1 or #2 for the 1997 to 2009 model years of 20 non-luxury brands. However, Toyota dropped to #7 in the most recent study, with an average score of 8.51 out of 10 for the 2010 model year. Toyota’s score was 8.97 in 2009. MORE»
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