FROM CHICAGO TRIBUNE: Bob Lutz, General Motors’ new marketing guru, jokingly wants to put a new ending on a much-panned ad featuring a movie director hugging a new Buick LaCrosse sedan and treating it like a model on a beach.
In Lutz’s version, a tidal wave would crash over the ad set, washing everything away but the car, which is where the focus should have been, he says. MORE>
Recent Comments